Web Analytics

Web Analytics is a generic term meaning the study of impact of website on its users. Web Analytics is used to measure concrete details as how many people visited a particular site, how many are unique visitors, what keywords are used to reach a particular website on search engine, how long visitor stayed on given page and more.

Advantages of Web Analytics

Traffic:

• The key benefit of analytics is web statistics that are able to project the information about the visitors to your website.
• It shows you how people are finding your site
• Time a visitor spending on your site
• To find source of keywords/websites reaching too your website

Page Views:

• You can track the visits of users daily.
• You can see which pages are most popular among visitors.
• It helps in providing information about interest of visitors

Advertising:

• Web statistics helps a website to increase its revenue by providing statistical data to potential advertisers.
• Statistics showing high visitor count from a certain geographic area; appeals to get business from that area.