Pay Per Click Campaigns

PPC Campaign Management has become one of the most powerful tools of internet marketing today. It draws traffic to your website and most of these are qualified visitors. The real advantage of this kind of advertising is that the costs you incur towards this is entirely driven by its performance i.e. the methodology used is on a per click payment basis and you only pay for people who click through to your website.

Pay Per Click programs − give you the advantage of reaching a very large circumference over the web and are also very friendly for your ROI. They give you the option to choose target keywords and phrases, select a landing page, and submit customized titles and descriptions for each keyword to appear as advertisements.

How we manage:

• Keyword Research: Keywords are critical to ensure success of PPC campaign. We brainstorm keywords and refine the best possible words/ phrases suited.
• Isolation: The formed keyword/ keyword phrases are tested to their performance.
• Upgrading: Keyword phrases are regularly updated and the downgrade or non-performing keywords are deleted, this supports in reducing the unwanted clicks.
• Bidding: Keywords can be bid individually basing the performance of the keyword. Our PPC experts help you to make maximum ROI.
• Reporting: Our PPC experts always check and generate the reports regarding your account and changes are made.

Formats of Advertising

• Text Ads
• Image Ads
• WAP Mobile
• Click to download mobile App
• Video
• Product Listing Ads

Instances of when to use PPC advertising:

• Targeted sale like geographic, demographic, and period of time etc...
• To create Brand Awareness
• Targeting the qualities

We have different payment options on Campaign advertising.

• Cost per Click (CPC) − With CPC bidding, it allows paying only on valid clicks i.e. conversions. You can fix bid you are willing to pay for a click. CPC is a great choice if your goal is to drive traffic to your site with your ads.
• Cost Per thousand Impressions (CPM) − With CPM bidding, it allows you to pay for every thousand impressions. So you pay for each set of thousand impressions. This is best suited for organisations focused on brand awareness.
• Cost Per Acquisition (CPA) − With CPA bidding, you have to pay for customer performing action like signup or purchase. The CPC bidding is used but no longer you have to adjust your bids manually to reach your CPA goals.