Online Marketing Consulting

Online Marketing is the best way to brand or promote your products or services. It helps you to make a strong impact of your business on Internet. This is the key purpose why it overcomes all types of traditional marketing techniques; and is very fruitful. Not only it has more reach across the various sections but is also very cost effective program. Advantages of web marketing have made this acceptable for all businesses that are looking to have some online influence.

Katyayana together with Trulogics an Indian based IT company , provide holistic web analytics solutions. We have a strong team of Online Marketing Experts who are well aware of all every advancement and emerging trends. Our Online Marketing Team expertise in result oriented campaigns. If you; looking for online promotion of your products/service/brand/website, we support you to reach the qualified traffic and maximize sales.’

We follow multiple strategies to promote you online.

• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click
• Link Building
• Social Media Marketing

Search Engine Optimization

See SEO section

Search Engine Marketing

Search Engine Marketing is popularly known as SEM. It is one of the most successful forms of online marketing.

Our SEM services include activities such as:

• Building the keywords and meta tags for the clients official marketing websites
• Enabling the better brand identity
• Increasing their online visibility
• Improving the ways and means to get more web traffic and so on.

As part our SEM services, we provide the following support solutions:

Web Submission Services

We provide online submission service to your website with all popular web search engines, directories and third-party SEO tools. Online submission enables your website to get better visibility and ranking in Internet.

Website Optimization Services

We help you to adopt online optimization techniques for your websites. These optimization procedures help you to increase your website online ranking. Our website optimization services such as:

• Providing in-depth Keyword Research support
• Enabling you know the spam review
• Making use of theme analysis
• Providing web design and hosting analytic services
• Analyzing the content of the website
• Including keywords and meta tags according to online strategies
• Incorporating the title and description optimization
• Providing better online advertising
• Enabling phone and e-mail based promotional campaigns

Pay Per Click Campaigns / Paid Advertising

See PPC section

Link Building

The process of setting relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site.

To define link building for our clients; we do with great care, it is not the quantity of inbound links to your site that helps in ranking your website but relatively it is the quality of those links. Even there may be ton of inbound links but the quality of each link employs the lift of website. All the unethical links end up hurting your website instead of helping it.

Only relevant links from established sites that connect in ethical link building practice will help your site achieve better rankings with the major search engines and drive targeted traffic to your site. Link Building is the key aspect of any successful online marketing strategy as if your site features relevant, factual information that is written well, the administrators of other websites will want to link to your site because it offers their readers something of interest and value.

There are no shortcuts in a successful link building campaign and even when it is done properly, you should not expect to reap the benefits of link building overnight. Patience and persistence are the keys because it can take time to build links from credible sources.

Social Media Marketing

See SMM section